Inside the Sunspel flagship on Jermyn Street
How we delivered the fit-out and bespoke joinery for Sunspel's flagship store on one of London's most storied streets.
Jermyn Street has dressed London for generations, and few names sit there as naturally as Sunspel. When the British heritage brand opened its flagship at number 23, we were trusted with the fit-out and the bespoke joinery that give the space its quiet, considered character.
Craft that matches the brand
Sunspel has made beautifully simple clothing since 1860, and the store had to feel the same: restrained, tactile, exact. Our joiners built the fixtures and millwork to suit — surfaces and detailing designed to let the product, not the fit-out, do the talking.
The store also houses a bespoke T-shirt service and, on opening, displayed pieces drawn from Sunspel's 1860 archive — a fitting nod to the house's history in a setting built to last.
Coverage
The flagship was featured by FashionUnited in September 2024. You can see more of the finished space on the project page:
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